Analisis Destinasi Wisata Alam Mangrove Desa Silo Baru terhadap Pendapatan Masyarakat di Kecamatan Silau Laut Kabupaten Asahan

Abstract

This study aims to analyze the influence of attraction factors, facilities, and services on tourist groups and community income in the Mangrove Nature Tourism of Silo Baru Village. The research approach used is an explanatory approach. The population in this study includes tourists, traders, service providers, and visitors to the Mangrove Nature Tourism in Silo Baru Village. The sample comprises tourism visitors encountered during the research, selected using the accidental sampling method. Primary data collection techniques involve interviews and questionnaires. The data analysis technique employed is path analysis with two structural equations to determine direct, indirect, and total effects. The results show that, in the first model, the variables of attraction, facilities, and tourism services do not have a significant effect on tourist groups. In the second model, the variables of attraction, facilities, and tourism services significantly affect community income. Overall, the variables of attraction, facilities, and tourism services have a direct and positive impact on tourist groups. The indirect effects of these variables on community income through tourist groups are both positive and negative. The total direct effects of these variables on community income through tourist groups also show positive and negative influences.