Pengaruh Harga, Gaya Hidup, dan Social Media Marketing Terhadap Keputusan Pembelian Pakaian Bekas/Thrifting (Studi Kasus Konsumen Tokoyefincollection Medan)

Abstract

This study aims to analyze the influence of price, lifestyle, and social media marketing on the purchase decision of used clothes/thrifting in consumers of the yefincollection medan store. The research method used is quantitative with an associative approach. The population in this study is consumers who have purchased thrifting products at the undisclosed number of thrifting products at the Yefincollection Medan store. The number of samples in this study was 96 respondents with purposive sampling samples.The data analysis techniques used are descriptive analysis and multiple linear analysis. The results of this study show that simultaneously price, lifestyle, and social media marketing have a positive and significant effect on purchase decisions. Partially, each variable of price, lifestyle, and social media marketing has a positive and significant effect on the decision to purchase used clothes/thrifting in yefincollection store consumers medan.