Peran Media Sosial dalam Peningkatan Penjualan UMKM Binaan Rumah BUMN Medan

Abstract

Advances in digital technology make information can be accessed quickly and easily, including for business purposes. However, many MSMEs still have difficulty using technology, especially social media, due to a lack of knowledge and skills. Rumah BUMN Medan helps MSMEs actors’s utilize social media as an effective promotion and marketing tool, especially the Instagram platform, so that they can compete in the growing digital era. This study aims to determine the role of social media in increasing sales of MSMEs assisted by Rumah BUMN Medan. This research is a descriptive study with qualitative approach, which was carried out through interviews with MSMEs actors’s assisted by Rumah BUMN Medan as a data collection method. The results showed that social media plays an important role in increasing sales of MSMEs assisted by Rumah BUMN Medan through product introduction and broad market reach. Based on the research results, it can be concluded that social media, especially Instagram, helps increase the sales of MSMEs assisted by Rumah BUMN Medan and encourage their business development.