Diskursus Penggunaan Bahasa Youtuber Gaming (Analisis Isi pada Kanal YouTube @WindahBasudara)

Abstract

This study aims to analyze the discourse of language use in gaming YouTuber content, with a case study on the YouTube channel @WindahBasudara. The focus of the research is directed towards the use of harsh language, sarcasm, and vulgarism that appear in the video content as well as the audience's responses in the comment section. This study is motivated by the increasing consumption of gaming content among adolescents, which potentially influences their communication patterns and language character. The research method employed is qualitative content analysis using pragmatic, semantic, and sign media approaches. Data were collected through video observation, comment analysis, and documentation of content excerpts. Data validation was carried out using source triangulation through expert informants. The findings indicate that the dominant language categories in the content and audience interaction include burning (anger), sarcasm, and vulgarism. The use of harsh language and sarcasm by the creator serves as expressions of emotion, social criticism, and entertainment but also has the potential to shape negative communication patterns when adopted by adolescent audiences. These findings support the concepts of social representation and social construction of reality in digital media.