| dc.description.abstract | Anime as one of the popular cultures originating from Japan has many fans spread throughout the world. In Indonesia itself, there are many anime fans of various ages. Not only children, but teenagers and adults also like anime. And not only men follow the development of anime, but many women also have an interest in this popular culture. This research aims to examine how anime plays a role in a person's mindset and habits to adapt a new identity. In this case, the author wants to see how someone can become an anime fan and how mass media plays a role in it. This research uses a qualitative research method with an ethnographic approach. Then to find research data, two data sources are used, namely primary data and secondary data. Primary data is obtained from the results of interviews conducted with all informants. Secondary data which is supporting data is obtained from library studies or literature reviews based on journals, theses, and websites in the database. The results of the study found that there is a tendency for anime fans to adapt their identities based on the anime they watch. Like the Naruto anime, which has influenced many informants to continue to fight enthusiastically and never give up in achieving a goal, such as continuing to live life without giving up easily. Stuart Hall wrote an essay entitled Cultural Identity and Diaspora in 1990 which was intended to identify as an effort to understand cultural identity which is done by distinguishing the context of the identity itself. Hall said that identity is not fixed but rather identity is a complex process that takes place continuously. In the essay, Hall divides identity into two parts, namely identity as "being" which is something that is fixed and identity as "becoming" which is something that is in process, construction, and difference. Then Hall also stated that identity can be grouped as personal identity and collective identity (group). Identity will always be in the process of reconstruction by adjusting to new social conditions and interpretations. This is evidenced by changes in mindset and habits carried out by informants because of the anime characters that influence them. | en_US |
