Analisis Framing Pemberitaan Kampanye Pemilihan Gubernur Sumatera Utara 2024 pada Media Online Detik.Com

Abstract

The 2024 North Sumatra Regional Election (Pilkada Sumut) is a significant political event widely covered by the media, including Detiksumut. The media plays a crucial role in shaping public opinion through its news coverage. This study aims to analyze how Detiksumut frames the 2024 Pilkada Sumut using Robert N. Entman’s framing analysis model. This research employs a qualitative descriptive method, applying framing analysis to 18 news articles written by the same journalist in Detiksumut. Additionally, triangulation interviews were conducted with journalism experts to validate the findings. The results indicate that Detiksumut maintains neutrality and professionalism in its coverage. The media does not show significant bias towards any candidate and adheres to journalistic principles by presenting balanced news. Repetitive framing techniques were found in the coverage as a strategy to reinforce key issues, but not to manipulate public opinion. In conclusion, Detiksumut has upheld its credibility as an objective media outlet in reporting on the 2024 Pilkada Sumut.