Perilaku Doom Spending Generasi Z Di Media Sosial Di Kota Medan

Abstract

This study explores the phenomenon of doom spending behavior among Generation Z in Medan City within the context of social media usage. Doom spending refers to impulsive consumption driven by emotional responses such as Social pressure, stress, and the desire to follow trending content on social media. This research adopts a qualitative descriptive approach with data collected through in-depth interviews involving five main informants and one triangulator from a psychological background. The findings reveal that doom spending behavior among Generation Z is influenced by psychological factors such as Fear of Missing Out (FOMO ), social media algorithmic pressure, the urge for self-actualization, and low financial literacy. Social media plays a major role in shaping impulsive spending habits through promotional content, influencer recommendations, and direct shopping features. The study concludes that doom spending is a coping mechanism in response to emotional stress, highlighting the urgent need particularly among young people.