Industri Kerajinan Gerabah Di Desa Bangun Sari Kecamatan Tanjung Morawa Kabupaten Deli Serdang (2004-2015)

Abstract

This study examines the development of the pottery craft industry in Bangun Sari Village during the period 2004–2015, a sector categorized within the creative economy that plays a significant role in improving the welfare of the local community. The objectives of this research are to explain the historical establishment of the pottery craft industry in Bangun Sari Village in 2004, to analyze the industry's contribution to local economic growth and community welfare from 2004 to 2015, and to describe the overall development of the pottery craft industry during that period. The research employs a qualitative approach using a descriptive historical method, based on observations, interviews, and literature review. The findings reveal that the pottery industry in Bangun Sari Village experienced notable growth, marked by an increase in the number of artisans, diversification of products, and the adoption of marketing strategies that began to incorporate digital technologies. Despite this progress, the industry faces several challenges, including limited access to capital, competition from mass produced goods, and insufficient support in marketing and distribution. Therefore, synergy among artisans, the government, and consumers is essential to ensure the sustainability of the industry. The government can play a supportive role by providing training programs, financial assistance, and facilitating broader market access. On the other hand, artisans need to enhance product innovation and develop more effective marketing strategies. Consumers also have a role in supporting the industry by increasing their appreciation for local products. Through collective efforts, the pottery craft industry in Bangun Sari Village can continue to grow and make a greater contribution to the regional economy.