Analisis Potensi Ekonomi Kreatif Berbasis Teknologi Informasi di Kota Medan

Abstract

This study aims to analyze the influence of income, labor, creativity and innovation variables on the potential of the Creative Economy based Information Technology in Medan City. The type of research used is quantitative using Partial Least Squares (PLS) analysis techniques and processed through the SmartPLS application. The population used in this study were creative economic actors. The sample was selected using the Nonprobility Sampling method and calculated using the Lemeshow formula, which amounted to 100 creative economic actors. The results showed that the variables of Income, Labor, Creativity and Innovation have a positive influence on the Potential of Creative Economy based Information Technology in Medan City.