Analisis Daya Saing Ekspor Kopi (Coffee) Indonesia Di Pasar Internasional

Abstract

This research was conducted under the supervision of Dr. Rulianda Purnomo Wibowo, SP., M.Ec as the Thesis Advisor and Dr. Sri Fajar Ayu, SP., MM as the Thesis Examiner. This study aims to analyze the competitiveness of Indonesian coffee exports in the international market and to examine the influence of export volume, export price, and exchange rate on that competitiveness. A quantitative approach using multiple linear regression analysis was employed. The results show that Indonesia’s coffee competitiveness remains relatively low compared to other major coffee-producing countries such as Brazil, Vietnam, Colombia, and Ethiopia. Partially, the variables of export volume, export price, and exchange rate each have a positive and significant effect on the competitiveness of Indonesian coffee exports. Simultaneously, these three variables also significantly influence the competitiveness of coffee exports in the international market. These findings highlight the importance of strengthening export policies, managing exchange rate fluctuations, and improving the volume and value of coffee exports to enhance Indonesia’s competitiveness in the global coffee market.