Analisis Faktor-Faktor Yang Mempengaruhi Minat Investasi Mahasiswa Akuntansi Dengan Platform Investasi Online Menggunakan Aplikasi Bibit

Abstract

This Study Aims To Analyze The Factors That Influence The Investment Interest Of Accounting Students At The University Of North Sumatra (USU) On An Online Investment Platform Using The Bibit Application. The Background Of This Study Is The Increasing Trend Of Digital Investment Among Students, Especially Through Mobile Applications. The Independent Variables Studied Include Financial Literacy, Investment Knowledge, Financial Behavior, And Risk Tolerance. The Research Method Used Is Quantitative With Data Collection Through A Survey Of USU Accounting Students. Data Analysis Was Carried Out Using Statistical Methods To Test The Proposed Hypothesis. The Results Of The Study Are Expected To Provide Insight For USU Accounting Students Regarding Important Factors That Need To Be Considered Before Investing Through The Bibit Application, As Well As Contribute To The Development Of Financial Literacy And Increasing Investment Interest Among Students. In Addition, This Study Is Expected To Be A Reference For Further Research Related To Investment Interest Among Students.