Analisis Kelayakan Pemindahan Lokasi Rumah Produksi Qoqom Foods

Abstract

Qoqom Foods is a micro, small, and medium enterprise (MSME) engaged in the production of frozen food, especially dim sum, and has been operating since 2016 in Medan, Indonesia. As market demand continues to grow, the company is facing challenges such as limited production space and the expiration of its current rental location. These conditions have encouraged the need for a feasibility study to assess whether relocating the production site would be a viable option. This research aims to determine the feasibility of relocating Qoqom Foods' production facility by examining six key aspects: legal, environmental, market, technical, management and human resources (HR), and financial. The study uses a descriptive quantitative approach, with data collected through interviews, direct observation, and documentation review. The analysis includes the 4P method for marketing, Analytic Hierarchy Process (AHP) for technical assessment, and financial indicators such as Net Present Value (NPV), Internal Rate of Return (IRR), Break Even Point (BEP), and Payback Period. The results indicate that relocating the production facility is feasible. All aspects analyzed support the relocation plan, particularly the financial analysis which shows promising investment returns. With this relocation, Qoqom Foods is expected to improve operational efficiency and expand its production capacity in the future.