Eastern Budget Hotel with Green Architecture Approach

Abstract

Medan City is one of Indonesia's metropolitan cities with rapid economic growth and has great potential to continue expanding, particularly in the tourism and hospitality industries. Along with the rapid growth of the tourism sector, in Medan City, the need for new hotel concepts, such as budget hotels, is increasingly important to attract tourists and create new markets. The hotel's main target market includes visitors from Market Center, Pirngadi Hospital, Nomensen University, and UINSU Postgraduate, who spend much time outside the hotel and only need lodging accommodation, breakfast, and work support facilities. They prefer budget hotels that are more affordable than more expensive star hotels. This research uses data collection techniques (primary data and secondary data) and data analysis techniques. The design of the budget hotel on Jalan Prof. H. M. Yamin uses green architecture principles to answer climate challenges, through the arrangement of natural ventilation, the use of environmentally friendly materials, and the use of renewable energy.