| dc.description.abstract | This research focuses on exploring disaster risk reduction communication models based on local wisdom which implemented in Karo Regency. In terms of area coverage, the research focuses on 14 resilient villages are used for research location, namely Ujung Payung, Perbaji and Gung Pinto. This research aims to analyze disaster risk reduction communication activities, and develop an effective disaster risk reduction communication model to be implemented in Karo regency. This research uses a descriptive qualitative approach, with data collected through in –depth interviews, literature reviews, and documentation. The study involved 7 (seven) informans, including 2 (two) key informants, 3 (three) main informants, and 2 (two) additional informant. Data obtained are analysed using Miles, Huberman and Saldana’s qualitative data analysis method, with data source and technique triangulations used as methods for testing data validity. The theories relevant to this research include Disaster Communication, the Diffusion of Inovasion Theory, Source of Credibility Theory and Disaster Literacy Concept. The result indicate that disaster reduction communication activities in Karo Regency are carried out through socialization and training, disaster simulations, outdoor media, the use of technology, regular meetings and social activities. The factors that hinder communication activities include community’s attitude toward disaster communication, coordination among stakeholders, limited resources and semantic misunderstandings. Meanwhile, the factors that support and contribute to communication activities include the role of Destana fasilitators, clear and integrated information, community awareness, stakeholder involvement, and socio-cultural activities. The Disaster Risk Reduction Communication Model found is strengthening the role of local wisdom through the Runggu model. | en_US |
