Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan terhadap Sikap Penggunaan Rekrutmen Daring Jobstreet pada Generasi Z

Abstract

The development of digitalization encourages companies to switch to using online recruitment, one of which is through the Jobstreet platform. Although this platform is widely used, there are still variations in attitudes towards its use. Factors that influence attitudes towards use are perceptions of usefulness and perceptions of ease. Thus, this study aims to determine the effect of perceptions of usefulness and perceptions of ease on attitudes towards using Jobstreet online recruitment on Generation Z, both simultaneously and partially. This study uses a quantitative approach with an explanatory research type. The research sample consisted of 364 respondents who were Generation Z who had used Jobstreet. Data were collected through a scale in the form of a Likert scale. The measuring instrument used was the scale of attitudes towards using Jobstreet online recruitment, perceptions of usefulness, and perceptions of ease constructed by the researcher. The results of the multiple linear regression test showed that perceptions of usefulness and perceptions of ease simultaneously and partially had a positive effect on attitudes towards using Jobstreet online recruitment on Generation Z. The coefficient of determination showed that the two independent variables contributed 46.3% to attitudes towards using Jobstreet online recruitment and the remaining 53.7% was influenced by other factors. The implications of the research provide information on the influence of perceived usefulness and perceived ease of use on attitudes towards using Jobstreet online recruitment among Generation Z and can be used as a reference in determining attitudes regarding how useful and easy it is to use Jobstreet.