Pengaruh Kualitas Pelayanan Kusuk Patah Kek Roso terhadap Kepuasan Masyarakat dalam Pengobatan Patah Tulang Berbasis Kearifan Lokal di Desa Paya Bujok Tunong Kota Langsa

Abstract

Amid the rise of modern healthcare services, traditional medicine remains favored by communities, especially in areas with strong cultural values. One such treatment is Kusuk Patah Tulang Kek Roso in Paya Bujok Tunong Village, Langsa City. It is believed to heal not only physically but also psychologically and spiritually. This study aims to analyze the influence of service quality on public satisfaction. A mixed methods approach with a sequential explanatory design was used, beginning with a Likert-scale questionnaire followed by in-depth interviews. The population consisted of 150 service users, with 60 respondents selected using the Slovin formula. Service quality indicators refer to Tjiptono (2017), and satisfaction indicators refer to Pohan (2012). Results show service quality is in the high category (average 3.84) and has a positive and significant effect on satisfaction (average 3.92), with a t-count of 8.785 > t-table 2.001 and significance of 0.000 < 0.05. The coefficient of determination was 56.4%. Interview findings support the quantitative results, highlighting the value of empathy, traditional advice, and hereditary herbal oils. The study concludes that traditional service rooted in local wisdom can provide high satisfaction, and thus deserves government recognition and support to ensure safety, legality, and cultural preservation.