| dc.description.abstract | This research analyzes the implementation of the Small Micro and
Medium Enterprises (MSMEs) Development Program in the Corporate Social
Responsibility (CSR) of PT Perkebunan Nusantara IV (PTPN IV) Regional 1
Medan. Using descriptive qualitative method, this research examines the
effectiveness of the program through Matland's theory of implementation model,
which is measured by four main indicators: policy accuracy, implementation,
target, and environment. The research informants were selected by purposive
sampling, including the Assistant of CSR MSME Funding, the Assistant of the
CSR Sub-Division, the CSR Sub-Division Staff, and MSME actors. Data were
collected through interviews, observation, and documentation.
The results showed that the accuracy of PTPN IV's policy was considered
strong, aligned with MSME issues and the company's mandate. In terms of
implementation accuracy, the transfer of loan management to BRI is very
effective, but the training program is still constrained by short duration and lack
of assistance. In the aspect of target accuracy, the program succeeded in reaching
MSMEs around the operational area, although challenges were found in the
internal readiness of MSMEs to be intervened. The transfer of loans to BRI is an
appropriate policy reform. Finally, in terms of environmental accuracy, PTPN IV
utilizes authority and effective networking, but there is input for grouping training
based on business type.
In summary, the implementation of PTPN IV's CSR MSME program shows
commitment and adaptation. However, its effectiveness can be optimized through
reviewing the internal readiness of MSMEs and adjusting training and mentoring
methods. | en_US |
