Pengaruh Flash Sale di E-Commerce Shopee Terhadap Perilaku Impulse Buying pada MahasiswaD3 Keuangan Fakultas Vokasi

Abstract

Thisstudy aims to determine the effect of flash sales in e-commerce shopee on impulse buying behavior in D3 Finance students of the Faculty of Vocational. In this study using quantitative methods, to see the effect between the independent variable on the dependent variable. This study used population of D3 Finance Students at the Faculty of Vocational Studies by taking a sample of 58 people.The data used in this study areprimary data through questionnaires distributed using gform. Data analysis techniques in this study used research instrument testing,classical assumption test, simple linear regression test and hypothesis testing. Based on the research results obtained a Thitung value of 5.961> Ttable 1.297 and also a significance level of 0.000 <0.05. So it can be concluded from this study that Flash sale in e-commerce shopee has a positive and significant effect on impulse buying behavior in D3 Finance students of the Faculty of Vocational Studies.