Pengaruh Phubbing Pimpinan terhadap Kepuasan Komunikasi, Kepercayaan dan Kinerja Pegawai (Studi Korelasi pada Aparatur Sipil Negara di Sekretariat Daerah Kabupaten Tapanuli Utara)

Abstract

This study aims to analyze the influence of supervisor phubbing on employees’ communication satisfaction with their supervisors, trust in supervisor, and employee performance at the Regional Secretariat of North Tapanuli Regency. A quantitative approach with an explanatory method was employed in this research. The theories used include Expectancy Violation Theory, Media Dependency Theory, and Social Exchange Theory. The study population consisted of all civil servants (ASN) at the Regional Secretariat of North Tapanuli Regency who held functional (staff) positions. The sampling technique used was total sampling. The research instrument was distributed to 105 respondents through an online questionnaire. The data were analyzed using single-table analysis and direct effect testing. The results, analized with SmartPLS software, indicate that supervisor phubbing has a negative effect on subordinates’ communication satisfaction with their supervisors. Supervisor phubbing also has a negative impact on employees’ trust in supervisors and on employee performance. These findings provide practical implications for the Regional Secretariat of North Tapanuli Regency and other government institutions to develop codes of ethics for professional interactions and to reise digital awareness, ensuring that the use of technology does not interfere with communication quality, trust, and performance within bureaucratic work environment.