Sistem Pendukung Keputusan Investasi pada Usaha Mahasiswa di Program MBKM Kewirausahaan USU dengan Metode CODAS dan CRITIC

Abstract

Investment in student businesses requires objective and measurable analysis to accurately assess business feasibility. In the MBKM Entrepreneurship Program at Universitas Sumatera Utara, many students need funding to expand their ventures. This study aims to develop a web-based Decision Support System (DSS) designed to assist investors in evaluating and determining the feasibility of investing in student ventures. The system applies the CRITIC method to calculate the objective weight of each investment criterion and the CODAS method to rank the business alternatives. The criteria used include ROI, initial capital, revenue, assets, product innovation, market opportunity, and risk. The results of the system show that Return on Investment (ROI) and market opportunity are the most influential criteria with respective weights of 0.255 and 0.194. The system successfully ranked 50 student businesses, producing feasibility classifications as follows: 5 businesses were rated "Highly Feasible," 4 "Feasible," 13 "Fairly Feasible," 16 "Less Feasible," and 12 "Not Feasible." The highest CODAS score was 1.0, indicating high investment potential, while the lowest was 0, indicating high investment risk. The final output includes interactive tables and downloadable CSV files, supporting data-driven and transparent investment decisions. This system is expected to enhance efficiency and accountability in the investment decision-making process.