Analisis Afek dalam Komentar Konten Sensual di Media Sosial X: Kajian Appraisal

Abstract

Social media is now a means of communication, information gathering, and interaction. One of the most widely used platforms is social media X. On this platform, users can not only share information, but also freely upload various types of content, including photos and videos. The content published is also highly diverse, ranging from general topics to explicit content, including vulgar and even pornographic material, without strict restrictions from the platform. One example is the X social media account of June Liu, a Chinese adult actress, who has over 1.7 million followers and has become one of the most influential figures in the digital world. Through this platform, users can participate in discussions by commenting on each post. In these interactions, affective expressions often appear and reflect a variety of emotions, both positive ones that show appreciation or pleasant emotional responses, and negative ones that show dislike or unpleasant emotional expressions. Affect itself is one of the components of the Appraisal system, which refers to the expression of emotions in language, both directly and indirectly. In this study, data in the form of Mandarin-language comments were collected using purposive sampling techniques and analyzed using content analysis techniques. The results of the study show that there are two types of affect that emerge, namely: (1) positive affect with the categories of happiness, security, and satisfaction, and (2) negative affect with the category of dissatisfaction.