Persepsi Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Terhadap Slang Seksisme Pada Perempuan di TikTok

Abstract

This research is titled "Perception of Students at the Faculty of Social and Political Sciences, Universitas Sumatera Utara Towards Sexist Slang Against Women on TikTok." This study aims to understand the perceptions of FISIP USU students regarding the use of sexist slang against women on TikTok. It employs a qualitative approach, with semi-structured interviews as the primary data collection technique involving five main informants and one triangulation informant. This is supported by observation and literature review. The research findings indicate that informants consistently understand sexist slang as verbal expressions that harass women. Their perceptions of this phenomenon are dynamic; although initially disturbed, repeated exposure has triggered a process of normalization. This normalization process is reinforced by factors such as the changing times, the rapid spread of information on TikTok, and the Fear of Missing Out (FOMO) phenomenon. The formation of individual perceptions occurs through three stages: selection, organization, and interpretation. The social construction of reality theory explains how sexist slang becomes a social reality through externalization, objectivation, and internalization. Patriarchal culture is consistently acknowledged by informants as a key factor influencing the emergence and development of sexist slang, which is categorized as a form of verbal violence against women. The indirect impact of this phenomenon affects the informants' way of thinking and speaking, shifting from feeling disturbed to becoming permissive or even unintentionally using such language. It also influences their behavior in an effort to avoid becoming targets of sexist slang.