Pengaruh Penggunaan Diskon Gopay Pada Perilaku Pengeluaran Transportasi Mahasiswa Program Studi D-III Keuangan Fakultas Vokasi USU

Abstract

This study was conducted based on the results of a pre-survey, where the results of the pre-survey showed research problems on the widespread use of GoPay as a method of transaction in transportation based on discounts for students of the Diploma III Finance Study Program, Faculty of Vocational Studies, University of North Sumatra (USU). This study uses a quantitative method with a questionnaire involving 60 students of the Diploma III Finance Study Program, Faculty of Vocational Studies, USU who use the GoPay digital wallet discount as one of the main factors driving interest in transactions in using online transportation services. The results of a simple linear regression analysis revealed that the constant has a significant effect because it has a significance value smaller than the significant level (p value <α = 0.05), indicating that every increase in the frequency of transactions using GoPay discounts will cause an increase in student spending without realizing it. Based on the hypothesis test, this regression model produces an R Square value of 0.396, which means that the variable of using GoPay discounts (X) is able to explain around 39.6% of the variability in the transportation spending patterns of students of the Diploma III Finance Study Program, Faculty of Vocational Studies, USU. This study proves a significant relationship between the use of GoPay discounts and student transportation spending behavior. Thus, it can be concluded that GoPay discounts have a positive and significant influence on the spending patterns of students in the Diploma III Finance Study Program, Faculty of Vocational Studies, USU.