Perancangan Sistem Manajemen Konten Berbasis Website untuk Mendukung Strategi Digital Marketing UMKM Lontong Baldes Helvetia

Abstract

This study aims to design and develop a web-based promotional information system intended for the Lontong Baldes Helvetia MSME, a local culinary business located in the Helvetia District, Medan City, which specializes in traditional Indonesian cuisine. The main issue underlying this research is the suboptimal utilization of digital media as a promotional tool, resulting in limited reach of information to potential customers. Through the application of web-based technology, the system is developed using the Waterfall model approach to facilitate a structured design and implementation process. The website is built using PHP, HTML, CSS, JavaScript, the Bootstrap framework, and MySQL as the database. The main features provided by the system include product data management, promotional content management, and online ordering. The user interface is designed to be responsive and easy to operate, enabling business owners to manage promotional content independently without requiring advanced technical skills. This research is expected to offer a practical and applicable solution for MSMEs to enhance the effectiveness of digital promotional strategies and expand market reach through the use of information technology.