| dc.description.abstract | Background: Lake Toba possesses significant potential in the fisheries sector,
producing key commodities such as carp, tilapia, mujair, and endemic species.
However, the traditional sales system leads to low product value, inefficient
distribution, and dependence on middlemen. Digital transformation offers a
strategic solution to improve marketing efficiency and fishermen's welfare.
Objective: This research aims to design and develop a web-based digital sales
system to expand the market reach of Lake Toba’s fish commodities, enhance
distribution efficiency, and support the local economy through the empowerment of
fishermen and small-scale fisheries businesses.
Method: The research uses a software engineering approach with the Waterfall
development model, encompassing data collection, system requirement analysis,
system design, development using Laravel and the TALL stack (Tailwind CSS,
Alpine.js, Laravel, Livewire), black-box and UAT testing, and limited system
implementation among selected local fishing groups.
Results: The developed system includes features such as product catalogs, online
ordering, stock management, and digital payments. Initial implementation
indicates improved transaction efficiency, broader market access, and ease for
fishermen to sell their products directly to consumers without intermediaries.
Conclusion: The designed digital sales system effectively supports the digital
transformation of fisheries-based MSMEs around Lake Toba. The application of
information technology not only enhances sales effectiveness but also contributes
to sustainable local economic development. | en_US |
