Perancangan UI/UX Aplikasi Layanan Transportasi Daring Berbasis Listrik (EcoRoute)

Abstract

This research aims to design the user interface (UI) and user experience (UX) for the mobile application EcoRoute as an electric-based online transportation platform. The research background is driven by the increasing awareness of the negative impacts of conventional transportation on the environment, such as carbon emissions and air pollution. With the EcoRoute application, it is expected to be an innovative solution that facilitates users in finding and using more environmentally friendly transportation options, such as electric taxis, electric motorbike services, electric scooters, and electric bicycles, and providing estimated carbon emission information and efficient route recommendations. This research implements the Design Thinking method, encompassing the stages of empathize, define, ideate, prototype, and test. This approach is used to deeply understand the needs and preferences of potential users and design user-centered design solutions. The expected outcome of this research is a mobile application design with a user-friendly, intuitive interface, and optimal user experience. This design is expected to facilitate users in the process of ordering electric vehicles, effectively presenting environmental information, and encouraging the selection of sustainable routes and modes of transportation.