| dc.description.abstract | This research aims to examine how the awareness and perception formation of Generation
Z women regarding the issue of "marriage is scary" is packaged within social media
content. The cyber world provides a space, such as social media, to accommodate the
unrestrained acquisition of information among Generation Z. The narrative "marriage is
scary" has spread widely, making this issue significant as digital trends can influence
young women's perspectives on the institution of marriage. This study employs a qualitative
method with a constructivist paradigm to understand the depth of subjective perceptions
through the cultural values that are embraced and formed through the stages of attention,
selection, and interpretation. Data for the research were obtained through in-depth
interviews with five female informants and one male informant, who are active members of
the "Girl Up Medan" community, selected using purposive sampling techniques. The
validity of this research was tested through source triangulation. The results indicate that
the informants perceptions are not formed instantaneously but rather through a process of
attention, selection, and interpretation of the information they consume. The perception of
the issue “marriage is scary” is not counter or reactive; all informants choose to focus on
relevant information, select content based on personal values, and interpret its meaning
according to their life contexts. This research provides new insights into the formation of
diverse perceptions that follow personal values and the cultural context surrounding
individuals. The findings can serve as a reference in the study of cultural communication,
new media communication, and cyber psychology. It is also hoped that these findings can
contribute as a reflection on social issues and provide practical knowledge in media
literacy for the young generation. | en_US |
