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    Strategi Pengembangan Bisnis dengan Analisis SWOT di PT Bintang Petani Agro Mandiri

    Business Development Strategy Using SWOT Analysis at PT. Bintang Petani Agro Mandiri

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    Date
    2025
    Author
    Panjaitan, Timbul M.
    Advisor(s)
    Nazaruddin, Nazaruddin
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    Abstract
    Abstract. The overall development of Indonesia's economy after the 2019 COVID-19 pandemic has shown significant improvement. This can be seen from the growing number of emerging trade businesses in society. One such business is the sale of fertilizers and pesticides. As the number of players in this industry increases, the intensity of competition also rises. Therefore, as an established player in this business, PT Bintang Petani Agro Mandiri is required to find new and appropriate business strategies to remain competitive against new entrants by maximizing strengths, leveraging opportunities, and minimizing weaknesses in facing threats. The aim of this study is to identify and understand the internal and external factors that affect the performance of PT Bintang Petani Agro Mandiri, to discover the appropriate business strategy that should be developed to improve company performance and revenue, as well as to design an effective Business Model Canvas (BMC) for the company. This research utilizes a SWOT Analysis approach, starting by listing the indicators of strengths, weaknesses, opportunities, and threats faced by PT Bintang Petani Agro Mandiri. Each indicator is given a weight and a score to calculate its weighted value. The combination of weighted internal and external variables will determine the most appropriate strategic choice for PT Bintang Petani Agro Mandiri. The high intensity of competition significantly affects PT Bintang Petani Agro Mandiri, but the company is required to continue surviving. The results of the SWOT analysis indicate that PT Bintang Petani Agro Mandiri should adopt a “hold and maintain” strategy. This means the company is in a strategic position and capable of dominating the market. A combination of market development strategy, market penetration strategy, and product development strategy is considered the most appropriate for PT Bintang Petani Agro Mandiri. Meanwhile, the appropriate Business Model Canvas (BMC) includes nine building blocks: customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
    URI
    https://repositori.usu.ac.id/handle/123456789/106401
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    • Master Theses (Master of Management) [547]

    Repositori Institusi Universitas Sumatera Utara - 2025

    Universitas Sumatera Utara

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    Repositori Institusi Universitas Sumatera Utara - 2025

    Universitas Sumatera Utara

    Perpustakaan

    Resource Guide

    Katalog Perpustakaan

    Journal Elektronik Berlangganan

    Buku Elektronik Berlangganan

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV