| dc.description.abstract | Abstract. The overall development of Indonesia's economy after the 2019 COVID-19
pandemic has shown significant improvement. This can be seen from the growing
number of emerging trade businesses in society. One such business is the sale of
fertilizers and pesticides. As the number of players in this industry increases, the
intensity of competition also rises. Therefore, as an established player in this business,
PT Bintang Petani Agro Mandiri is required to find new and appropriate business
strategies to remain competitive against new entrants by maximizing strengths,
leveraging opportunities, and minimizing weaknesses in facing threats. The aim of this
study is to identify and understand the internal and external factors that affect the
performance of PT Bintang Petani Agro Mandiri, to discover the appropriate business
strategy that should be developed to improve company performance and revenue, as
well as to design an effective Business Model Canvas (BMC) for the company. This
research utilizes a SWOT Analysis approach, starting by listing the indicators of
strengths, weaknesses, opportunities, and threats faced by PT Bintang Petani Agro
Mandiri. Each indicator is given a weight and a score to calculate its weighted value.
The combination of weighted internal and external variables will determine the most
appropriate strategic choice for PT Bintang Petani Agro Mandiri. The high intensity of
competition significantly affects PT Bintang Petani Agro Mandiri, but the company is
required to continue surviving. The results of the SWOT analysis indicate that PT
Bintang Petani Agro Mandiri should adopt a “hold and maintain” strategy. This means
the company is in a strategic position and capable of dominating the market. A
combination of market development strategy, market penetration strategy, and product
development strategy is considered the most appropriate for PT Bintang Petani Agro
Mandiri. Meanwhile, the appropriate Business Model Canvas (BMC) includes nine
building blocks: customer segments, value proposition, channels, customer
relationships, revenue streams, key resources, key activities, key partnerships, and cost
structure. | en_US |
