Pengaruh Customer Value dan Servicecape Terhadap Customer Loyalty Studi Kasus Hizzy Coffee Medan

Abstract

The rapid development of the coffee shop industry today has a new impact on consumer lifestyles. This study aims to analyze the effect of Customer Value and Layout on Loyal Customers at Hizzy coffee Medan. The method used is descriptive analysis and multiple linear regression analysis. The results of the study indicate that Hizzy Coffee needs to ensure that the services and physical facilities provided are continuously maintained and improved, in addition, a strong positive relationship between layout and customer loyalty. These results indicate that strengthening the layout can increase customer loyalty, which ultimately has a positive impact on customer value.