Analisis Saluran Tata Niaga dan Faktor yang Mempengaruhi Keputusan Penjualan Ternak Sapi Potong Di Kabupaten Deli Serdang

Abstract

This research aims to analyze the factors that influence farmers' decisions in selling their livestock products, analyze the sales system implemented, and determine the most efficient sales system for farmers. This research was conducted in Deli Serdang Regency, Pancur Batu District and Hamparan Perak District over a period of 3 months from November 2024 to January 2025. The population determination method used purposive sampling and the sample determination method was the snowball method, where this method was carried out by determining initial informants who then appointed respondents. The respondents in this study totaled 40 people with 4 initial informants. The data analysis methods used were qualitative analysis and quantitative analysis using logit model statistical data analysis and sales system data analysis methods. The results show that the factors influencing sales decisions serempakeously amount to 42%, and partially, the cattle price variable (X2) and religious holiday moments variable (X6) influence sales decisions. The most efficient sales system is the direct sales system with a sales margin of 62.89%, sales efficiency of 1.89%, and farmer's share value of 98.11%, while indirect sales have a sales margin of 6,09%, sales efficiency of 2.19%, and farmer's share of 93.9%, which is less efficient compared to the direct sales system.