| dc.description.abstract | Anime is a form of popular literature that not only represents social realities but
also functions as part of the capitalist mechanism within football. In this research,
the author seeks to further examine the discourse of “egoism” as an ideological
construction in the anime Blue Lock, through the practice of power relations by
the football coach that displace the value of teamwork. According to Foucault,
power is not repressive but productive and capable of shaping subjects. Power is
closely related to knowledge and discourse. This research is a qualitative study
that aims to understand phenomena or events based on existing facts or evidence,
while maintaining data adequacy. The method used is Critical Discourse Analysis
(CDA) based on Norman Fairclough’s model, which consists of three dimensions:
the textual dimension, the discursive practice dimension, and the sociocultural
practice dimension. Data collection techniques include observation,
documentation, and literature study. The results of this study show that the coach
Ego’s exercise of power in the anime Blue Lock is a form of power represented
within a social group. The coach’s power relations over the Blue Lock strikers
include power over thought, power over the body, and resistance to power. This
power is exercised by the coach through the construction of the discourse of
"egoism" as the main value in a competitive system, shifting the collective nature
of football into a sport oriented toward individualism by shaping the strikers’
ways of thinking and acting. The coach here is not merely a technical instructor in
football training, but also an actor constructing a new ideology. Power over
thought is realized through manipulation, domination, and control over the
players’ thinking. Meanwhile, power over the body occurs through control over
both the individual body and the social body. Resistance to the coach’s power
emerges through the strikers’ responses, either in direct statements or through
actions. | en_US |
