Pengaruh Sikap, Norma Subjektif, dan Perceived Behavioral Control terhadap Intensi Masyarakat Menggunakan Jasa Kepolisi

Abstract

This study examines the influence of attitudes, subjective norms, and perceived behavioral control (PBC) on people's intentions in using police services in Indonesia based on the Theory of Planned Behavioral (TPB). Through a quantitative approach to 431 respondents, the results of the analysis showed that positive attitudes towards the police had the strongest influence (.436), followed by the perceived behavioral control (.295), while subjective norms (.203) had a more limited impact. This research model was able to explain 72.2% of the intention variance (R²=.722). These findings could prompt evaluation the transformation of police services in the digital age must touch the psychological aspects of citizens, break down bureaucratic walls, and align with unique local wisdom.