| dc.description.abstract | The aims of this study is to analyze the use of deixis in Mark Zuckerberg's speech at Meta
Connect 2024 using George Yule's Theory. In addition, this study also examines the
context of the situation to illustrate how the context of the situation creates effective
communication based on Halliday and Hasan's theory. This study used a qualitative
descriptive method to analyze the data. This research reveals that there are three types of
deixis used in Mark Zuckerberg's speech at Meta Connect 2024. Person deixis is found
363 times (69.66%), Spatial deixis 178 times (19.50%), and the least temporal deixis is
found 99 times (10.84%). Based on these findings, the dominance of person deixis
indicates that the use of person deixis emphasizes Mark's position, making the message
he conveys more convincing in building closeness with the audience and ensuring that
the explanation of the product is conveyed effectively. In addition, the context of the
situation is also evident in this speech, where the elements of field, tenor, and mode work
together to create effective communication, as seen in Mark Zuckerberg's speech. Overall,
these results show that the use of deixis and situational context support each other to
clarify message delivery and create effective communication. | en_US |
