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dc.contributor.advisorLubis, Lusiana
dc.contributor.authorSiregar, Mutiara
dc.date.accessioned2025-07-24T04:00:35Z
dc.date.available2025-07-24T04:00:35Z
dc.date.issued2025
dc.identifier.urihttps://repositori.usu.ac.id/handle/123456789/106889
dc.description.abstractThis research aims to examine how the awareness and perception formation of Generation Z women regarding the issue of "marriage is scary" is packaged within social media content. The cyber world provides a space, such as social media, to accommodate the unrestrained acquisition of information among Generation Z. The narrative "marriage is scary" has spread widely, making this issue significant as digital trends can influence young women's perspectives on the institution of marriage. This study employs a qualitative method with a constructivist paradigm to understand the depth of subjective perceptions through the cultural values that are embraced and formed through the stages of attention, selection, and interpretation. Data for the research were obtained through in-depth interviews with five female informants and one male informant, who are active members of the "Girl Up Medan" community, selected using purposive sampling techniques. The validity of this research was tested through source triangulation. The results indicate that the informants perceptions are not formed instantaneously but rather through a process of attention, selection, and interpretation of the information they consume. The perception of the issue “marriage is scary” is not counter or reactive; all informants choose to focus on relevant information, select content based on personal values, and interpret its meaning according to their life contexts. This research provides new insights into the formation of diverse perceptions that follow personal values and the cultural context surrounding individuals. The findings can serve as a reference in the study of cultural communication, new media communication, and cyber psychology. It is also hoped that these findings can contribute as a reflection on social issues and provide practical knowledge in media literacy for the young generation.en_US
dc.language.isoiden_US
dc.publisherUniversitas Sumatera Utaraen_US
dc.subjectPerceptionen_US
dc.subjectSocial Mediaen_US
dc.subjectMarriage is Scaryen_US
dc.subjectGeneration Zen_US
dc.subjectWomenen_US
dc.titlePersepsi Perempuan Generasi Z di Kota Medan Terhadap Isu “Pernikahan Itu Menakutkan” di Media Sosialen_US
dc.title.alternativePerceptions of Generation Z Women in Medan City Towards the Issue of “Marriage is Scary” on Social Mediaen_US
dc.typeThesisen_US
dc.identifier.nimNIM210904075
dc.identifier.nidnNIDN0005046702
dc.identifier.kodeprodiKODEPRODI70201#IlmuKomunikasi
dc.description.pages190 Pagesen_US
dc.description.typeSkripsi Sarjanaen_US
dc.subject.sdgsSDGs 4. Quality Educationen_US


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