Faktor-Faktor Yang Mempengaruhi Kepuasan Pelanggan Terhadap Pembelian Kecambah Kelapa Sawit Melalui Aplikasi MySawit

Abstract

This study aims to analyze the factors that have a significant effect on customer satisfaction using End-User Computing Satisfaction (EUCS) model as a theory and variable determination. The sampling method was carried out using purposive sampling technique with a sample of 100 respondents selected. The analysis method used is Multiple Linear Regression Analysis. The data analyzed in this study are primary data through filling out online questionnaires to samples and secondary data sourced from the Central Statistics Agency, books, and journals. The results showed that the format, accuracy, content, and ease of use variables partially had a significant effect on customer satisfaction. Meanwhile, the timeliness variable has no significant effect on customer satisfaction. While the format, accuracy, content, ease of use, and timeliness variables simultaneously affect customer satisfaction with the purchase of oil palm sprouts through the MySawit application.