Sistem Pendukung Keputusan Penentuan Lokasi Outlet Roti Kacang dengan Menggunakan Metode Analytic Hierarchy Process pada UMKM UD. Umega Hj Eliya Lubis Tebing Tinggi

Abstract

In recent years, Indonesia has continuously promoted the development of infrastructure across various sectors, particularly in the economic domain. Economic development based on community participation as business actors has become a key strategy to stimulate national economic growth, with Micro, Small, and Medium Enterprises (MSMEs) serving as a primary pillar. One rapidly growing MSME is Roti Kacang Hj. Eliya Lubis, a leading local brand in Tebing Tinggi City that recorded sales of up to 225,000 boxes in 2023. However, the business faces a critical challenge related to limited space at its current outlet, resulting in long queues and traffic congestion in the surrounding area. This study aims to improve the decision-making process for selecting a new outlet location for Roti Kacang Hj. Eliya Lubis. Based on collected data, six main criteria were identified in determining outlet location: distance, parking area, population, number of competitors, rental cost, and building size—each consisting of four sub-criteria. Calculations using the Analytical Hierarchy Process (AHP), both manually and through the Super Decisions software, indicate that population is the most influential factor in the decision-making process. The optimal sub-criteria are as follows: a single-story building with an area of more than 36 m²; fewer than three nearby competitors; a parking area of 66–100 m²; a distance of 4–7 km from the central activity hub; a surrounding population of 31,000–40,000 people; and a rental cost of less than 15 million rupiah.