Perbedaan Preferensi Genre Film Pada Pengguna Over-The-Top (OTT) Ditinjau dari Tipe Kepribadian Big Five

Abstract

This comparative study investigates the differences in film genre preferences in over-the-top (OTT) based on big five personality traits. The participants consisted of 169 individuals aged 17 to 40 years old, residing in Indonesia, who where not employed in the film industry, watching movies > 4 hours in a day and subscribed OTT. To analyze the variations in film genre preferences across personality types, chi-square analysis was employed. Data were collected using a Likert-scale instrument, the IPIP-BFM-25 developed by Akhtar and Azwar (2018), comprising 25 items. The results yielded a chi-square test value of 26.68 with degrees of freedom 30 and a significance level (p-value) of 0.692. As the significance value exceeds the conventional threshold of 0.05 (p > 0.05), it can be concluded that there is no statistically significant differences in film genre preferences among individuals with different Big Five Personality traits.