| dc.contributor.advisor | Nazriani, Dina | |
| dc.contributor.author | Antika, Rini | |
| dc.date.accessioned | 2025-07-24T04:36:13Z | |
| dc.date.available | 2025-07-24T04:36:13Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | https://repositori.usu.ac.id/handle/123456789/106970 | |
| dc.description.abstract | This comparative study investigates the differences in film genre preferences in
over-the-top (OTT) based on big five personality traits. The participants consisted
of 169 individuals aged 17 to 40 years old, residing in Indonesia, who where not
employed in the film industry, watching movies > 4 hours in a day and subscribed
OTT. To analyze the variations in film genre preferences across personality types,
chi-square analysis was employed. Data were collected using a Likert-scale
instrument, the IPIP-BFM-25 developed by Akhtar and Azwar (2018), comprising
25 items. The results yielded a chi-square test value of 26.68 with degrees of
freedom 30 and a significance level (p-value) of 0.692. As the significance value
exceeds the conventional threshold of 0.05 (p > 0.05), it can be concluded that there
is no statistically significant differences in film genre preferences among
individuals with different Big Five Personality traits. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Sumatera Utara | en_US |
| dc.subject | Big Five | en_US |
| dc.subject | Film genre | en_US |
| dc.subject | Personality Types | en_US |
| dc.subject | Preferences | en_US |
| dc.title | Perbedaan Preferensi Genre Film Pada Pengguna Over-The-Top (OTT) Ditinjau dari Tipe Kepribadian Big Five | en_US |
| dc.title.alternative | The Differences in Film Genre Preferences In Over-The-Top (OTT) User Based on Big Five Personality Types | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nim | NIM181301067 | |
| dc.identifier.nidn | NIDN0005108403 | |
| dc.identifier.kodeprodi | KODEPRODI73201#Psikologi | |
| dc.description.pages | 111 Pages | en_US |
| dc.description.type | Skripsi Sarjana | en_US |
| dc.subject.sdgs | SDGs 3. Good Health And Well Being | en_US |
