Pengembangan Destinasi Wisata Pantai Mangrove Paluh Merbau Dalam Meningkatkan Pendapatan Masyarakat di Desa Tanjung Rejo Kabupaten Deli Serdang

Abstract

The Mangrove Beach in Tanjung Rejo Village, Deli Serdang Regency, is one of the natural tourism potentials that has its own attraction in terms of the mangrove ecosystem, the beauty of the beach, and the presence of local MSME products. However, the management of this tourist destination still faces various challenges, such as inadequate road accessibility, lack of supporting facilities, and low promotion of local products. Therefore, this research was conducted to determine the extent to which the development of the Mangrove Beach tourism destination contributes to increasing community income as well as the constraints faced in its development. The research method used in this study is qualitative research with a descriptive nature, utilizing data collection techniques such as direct observation, in-depth interviews, literature study, and detailed document analysis. This research was conducted at the Mangrove Beach in Tanjung Rejo Village. The research informants included the village head, mangrove beach managers, mangrove MSME managers, and tourists. Research findings show that the development of mangrove beach as a nature-based tourist destination still has shortcomings in facilities such as restrooms, huts, and parking areas, as well as damaged and unpaved access roads. On the other hand, community involvement in mangrove-based MSMEs has a significant impact on income, and promotion and MSME products still need to be improved. Overall, the development of Mangrove Beach has great potential to enhance community welfare if carried out in a planned and sustainable manner.