| dc.description.abstract | The Mangrove Beach in Tanjung Rejo Village, Deli Serdang Regency, is
one of the natural tourism potentials that has its own attraction in terms of the
mangrove ecosystem, the beauty of the beach, and the presence of local MSME
products. However, the management of this tourist destination still faces various
challenges, such as inadequate road accessibility, lack of supporting facilities,
and low promotion of local products. Therefore, this research was conducted to
determine the extent to which the development of the Mangrove Beach tourism
destination contributes to increasing community income as well as the constraints
faced in its development.
The research method used in this study is qualitative research with a
descriptive nature, utilizing data collection techniques such as direct observation,
in-depth interviews, literature study, and detailed document analysis. This
research was conducted at the Mangrove Beach in Tanjung Rejo Village. The
research informants included the village head, mangrove beach managers,
mangrove MSME managers, and tourists.
Research findings show that the development of mangrove beach as a
nature-based tourist destination still has shortcomings in facilities such as
restrooms, huts, and parking areas, as well as damaged and unpaved access
roads. On the other hand, community involvement in mangrove-based MSMEs has
a significant impact on income, and promotion and MSME products still need to
be improved. Overall, the development of Mangrove Beach has great potential to
enhance community welfare if carried out in a planned and sustainable manner. | en_US |
