Toponimi Kedai Kopi Di Kecamatan Medan Baru

Abstract

This study examines the phenomenon of naming coffee shops in Medan Baru District, focusing on the anthropolinguistic aspects and the lexical meanings contained in these names. Humans have a tendency categorize and name objects, places, and people, reflecting identity, culture, and social values. The names of coffee shops not only serve as labels but also reflect the experiences and communities surrounding them. The research method used is qualitative descriptive, with data collection through observation and interviews. The results show that the names of coffee shops in Medan Baru District contain diverse meanings, reflecting cultural backgrounds, social interactions, and consumer preferences. Names like "Waiting List Coffee" illustrate the experience of customers who must queue, while also creating an emotional bond with the place. This research is expected to contribute theoretically to understanding the relationship between language, culture, and social identity, as well as practical benefits for consumers in choosing coffee shops that match their preferences. Furthermore, this study also inspires the community to utilize coffee shops as creative and interactive community spaces. The results of this study are that three types of toponymic naming were found in the names of coffee shops in Medan Baru District, namely, (1) Naming based on the inventor of the cultural aspect, there are 9 data. Waiting List Coffee, Culture coffee house, Simpang Rumah Coffe, Warung Seni Coffee Brew & Roastery, Sada Coffee House & Roastery, Mamakchef bak kut The Eve's Canteen. (2) Naming based on the inventor of the embodiment, there are 2 data, Habitat Coffee, Manna Space. (3) Naming based on the inventor of the social aspect, Jumpa Kawan Coffee, Kangens Coffee.