Perancangan Website Coffee Shop My Coffee sebagai Media Promosi Digital Berbasis Web

Abstract

The development of information technology and the digitalization era have encouraged business actors, including those in the culinary sector, to optimize internet-based promotional media. My Coffee, a coffee shop located in Aceh Tamiang, currently does not have an official website to support effective and professional promotional activities. This study aims to design and develop a digital promotional website to enhance the business competitiveness of My Coffee. The research applies the waterfall development method, which includes stages of needs analysis, system design, implementation, and testing. The website was developed using PHP as the programming language, MySQL for database management, and Bootstrap to ensure a responsive design across devices. The result of this study is a promotional website equipped with essential features such as business profile, menu list, product gallery, location map, contact information, and social media links. An admin dashboard is also provided to manage website content dynamically. The blackbox testing method was used to ensure all system functionalities operate correctly. This website is expected to improve visibility, expand market reach, and strengthen the professional image of My Coffee in the digital era.