| dc.contributor.advisor | Nazriani, Dina | |
| dc.contributor.author | Tobing, George Aldie | |
| dc.date.accessioned | 2025-07-24T10:12:54Z | |
| dc.date.available | 2025-07-24T10:12:54Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | https://repositori.usu.ac.id/handle/123456789/107289 | |
| dc.description.abstract | This study aims to determine differences in shopping preferences based on the
Big-Five personality types. The study involved 137 participants aged 17 to 36
years living in Indonesia and all Indonesian. To analyze variations in shopping
preferences based on personality types, chi-square data analysis was used. Data
were collected using a Likert scale instrument, IPIP-BFM-25 developed by
Akhtar & Azwar (2018), which consists of 25 items. Meanwhile, shopping
preferences used a demographic scale between offline and online shopping
choices. The result is a chi-square test value of 0.221 with a Monte Carlo
approach and a confidence level of 95%. Because the significance value exceeds
the conventional threshold of 0.05 (p > 0.05), it can be concluded that there is no
statistically significant difference in shopping preferences based on the Big-Five
personality traits. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Sumatera Utara | en_US |
| dc.subject | Differences Study | en_US |
| dc.subject | Shopping Preferences | en_US |
| dc.subject | Big-Five Personality Types | en_US |
| dc.title | Perbedaan Preferensi Berbelanja Ditinjau dari Tipe Kepribadian Lima-Besar | en_US |
| dc.title.alternative | Differences in Shopping Preferences Based on Big-Five Personality Types | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nim | NIM181301139 | |
| dc.identifier.nidn | NIDN0005108403 | |
| dc.identifier.kodeprodi | KODEPRODI73201#Psikologi | |
| dc.description.pages | 82 Pages | en_US |
| dc.description.type | Skripsi Sarjana | en_US |
| dc.subject.sdgs | SDGs 8. Decent Work And Economic Growth | en_US |
