New Design of Regale International Convention Center Medan with Neo-Vernacular Architecture Approach

Abstract

Medan City has been designated by the government as a MICE destination, requiring further development to enhance its potential in this sector. The MICE industry plays a crucial role in boosting national revenue and stimulating Medan’s regional economy. As Indonesia’s third-largest city, Medan is a key hub for business, industry, and trade, making it highly attractive for national and international MICE investments. To support these activities, the city needs a convention and exhibition center equipped with comprehensive facilities to accommodate various MICE events within a single, dedicated venue. A Convention Center is a viable solution, offering meeting spaces that cater to the MICE industry as well as business and industry professionals, facilitating knowledge exchange through meetings, incentives, exhibitions, conferences, and conventions. The proposed design will adopt a NeoVernacular Architecture approach, integrating local elements shaped by tradition while incorporating modern innovations. This architectural style will be reflected in the building’s form, façade, materials, and interior design. The planned convention center will be the city’s only international-scale facility, with approximately 80% of its design representing Medan’s rich cultural heritage.