Visual Semiotic Analysis on the "The Idol" Series (2023)

Abstract

This study aims to analyze the semiotic signs found in The Idol series directed by Sam Levinson. The objective is to identify and interpret the types of signs: sinsign, qualisign, legisign, icon, index, symbol, rheme, dicisign, and argument based on Charles Sanders Peirce's semiotic framework. The research employs a qualitative descriptive method, with data collected from selected scenes containing significant visual cues. The findings reveal that The Idol uses various visual elements such as body language, facial expressions, lighting, framing, and gesture as signs that convey layered messages. These signs reflect themes of power, control, and emotional manipulation in the entertainment industry. The use of Peirce's triadic model allows for a deeper understanding of how these signs function and how they invite interpretation from the viewer through representamen, object, and interpretant relations.