Semiotic Elements of Location Guide Monument Found at Universitas Sumatera Utara as an Information of a Place

Abstract

The purpose of this study is to identify the semiotic elements and meaning of monuments at Universitas Sumatera Utara with various forms of abstract paintings, statues, monuments, and other types. This monument aims to provide location instructions to make it easier for people and students to find a place they want to visit. The theory used in this study uses the Semiotic Theory of C.S. Pierce, which explains a Representation, Object, and Interpretation. The design of this study uses a qualitative descriptive method and uses a type of data collection in the form of documentation. The data source is a portrait of a monument image collected based on the results of interviews from some monument contained in the study. The researcher deliberately uses a qualitative method to describe the theories and specific intentions of a monument in the study to explain the meaning of the written instructions, the color of the monument, the symbols on the monument, and the design on the monument.