Perilaku Mahasiswa Antropologi Sosial Universitas Sumatera Utara Terhadap Hoaks di Media Sosial

Abstract

Hoaxes are information that contains lies and fakes that are made with the aim of deceiving and manipulating. Hoaxes are usually found on social media which can spread very quickly and with a wide reach. The use of social media in this digital era makes it easy for anyone to see a hoax, including students. Students who are someone who are pursuing the highest level of education cannot escape from false information. Hoaxes circulating on social media often cause various reactions and behaviors from their readers. This study uses qualitative research with an in-depth interview method. In collecting data, the researcher selected several students who would become informants in this study in an in-depth interview activity to explore the answers from the informants. In this study, the researcher used the analysis method from Miles & Huberman to analyze and process data. This study obtained research results that explain students' understanding of hoaxes, how students identify, behave towards hoaxes and the influence of culture on students. This study discusses the tendency of student behavior towards hoaxes by finding and dividing the differences and opposing concepts between genuine and fake information, so that students can determine whether a message is genuine or fake.