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    Analisis Komparasi Persepsi Generasi Z Laki-Laki dan Perempuan Pada Akun Tiktok News-Journo Influencer @nessiejugde2

    Comparative Analysis of Generation Z Male and Female Perceptions of the News-Journo Influencer @nessiejudge2

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    Date
    2025
    Author
    Hasugian, Anastasya
    Advisor(s)
    Sitepu, Yovita Sabarina
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    Abstract
    This research is entitled “Comparative Analysis of Generation Z Male and Female Perceptions of the News-Journo Influencer @nessiejudge2 Account”. This research method uses a descriptive quantitative approach. This research aims to compare the perceptions of gen Z men and gen Z women towards the journalist-influencer, Nessie Judge. The indicators that will be compared in this study are influencer credibility, message attractiveness, and Bill Kovach & Tom Rosenstiel's journalistic rules. The theory used is the Elaboration Likelihood Model (ELM) theory. The population in this study is Gen Z in Indonesia (people aged 16-26 years). The sample amounted to 100 people who were determined using the Lemeshow formula and purposive sampling technique. The data collection technique was carried out by distributing questionnaires. Researchers conducted a series of data analysis techniques, namely validity test, reliability test, normality test, single table analysis, cross table analysis, and comparison test (different test) using Mann Whitney U test. The results show that there are significant differences between Gen Z men and women's perceptions of journalist-influencers in terms of influencer credibility, message appeal, and Kovach & Rosenstiel's journalistic rules. Through the Mann Whitney U comparison test, it is known that there is a substantial difference between male and female Gen Z towards the presence of journalist-influencers in terms of influencer credibility, message appeal, and journalistic rules (Kovach & Rosenstiel).
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    https://repositori.usu.ac.id/handle/123456789/107458
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    • Undergraduate Theses [1861]

    Repositori Institusi Universitas Sumatera Utara - 2025

    Universitas Sumatera Utara

    Perpustakaan

    Resource Guide

    Katalog Perpustakaan

    Journal Elektronik Berlangganan

    Buku Elektronik Berlangganan

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    Repositori Institusi Universitas Sumatera Utara - 2025

    Universitas Sumatera Utara

    Perpustakaan

    Resource Guide

    Katalog Perpustakaan

    Journal Elektronik Berlangganan

    Buku Elektronik Berlangganan

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV