| dc.description.abstract | This research is entitled “Comparative Analysis of Generation Z Male and Female Perceptions of the News-Journo Influencer @nessiejudge2 Account”. This research method uses a descriptive quantitative approach. This research aims to compare the perceptions of gen Z men and gen Z women towards the journalist-influencer, Nessie Judge. The indicators that will be compared in this study are influencer credibility, message attractiveness, and Bill Kovach & Tom Rosenstiel's journalistic rules. The theory used is the Elaboration Likelihood Model (ELM) theory. The population in this study is Gen Z in Indonesia (people aged 16-26 years). The sample amounted to 100 people who were determined using the Lemeshow formula and purposive sampling technique. The data collection technique was carried out by distributing questionnaires. Researchers conducted a series of data analysis techniques, namely validity test, reliability test, normality test, single table analysis, cross table analysis, and comparison test (different test) using Mann Whitney U test. The results show that there are significant differences between Gen Z men and women's perceptions of journalist-influencers in terms of influencer credibility, message appeal, and Kovach & Rosenstiel's journalistic rules. Through the Mann Whitney U comparison test, it is known that there is a substantial difference between male and female Gen Z towards the presence of journalist-influencers in terms of influencer credibility, message appeal, and journalistic rules (Kovach & Rosenstiel). | en_US |
